https://paola.works Paola Roldan Mon, 07 Oct 2019 21:55:07 +0000 https://paola.works en http://paola.works/Freehand-HotelsTBC Mon, 07 Oct 2019 21:55:07 +0000 Paola Roldan 342295  portfolio next project  Freehand Hotels Art Direction, Copywriting, Photography Following Queensgate Investment’s acquisition of Freehand Hotels, I worked together with the business development team to create an Investor and Trade Partner Deck to pitch to clients, stakeholders and collaborators. Each document highlights all key data from each Freehand hotel, including potential growth and curated imagery interiors, lifestyle and food &amp; beverage. <img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/2d8ff2927b53085f0d529a0e80f9958d9756a872e3f8094d0e69f87552ed302c/freehand.jpg" data-mid="791135" border="0" /><img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/6fbd7bb988adbfa33ce32c49e6a34863287c6f5e6f8f9768b5348f67ae765997/freehand1.jpg" data-mid="791132" border="0" /><img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/8db433df234f4a02d2180a9d42a1672c5b69800202eae51611ba405fd6e88f41/freehand3.jpg" data-mid="791134" border="0" /><img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/f02ff2affcf9362a813828dd7fe6162a8df3b5d479143949edd5f3b203769da3/freehand5.jpg" data-mid="791133" border="0" /><img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/6d435d68f5a15e4f24dd69244742832b04aa8bc1b819d1f65ef0f5535a57ab91/freehand4.jpg" data-mid="791131" border="0" /><img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/8250c4487932d1086ae26d6f0dd98355ce17621e9df023883b833e64d42b3048/freehand2.jpg" data-mid="791130" border="0" />  portfolio next project  Freehand Hotels Art Direction, Copywriting, Photography Following Queensgate Investment’s acquisition of Freehand... http://paola.works/Generator-DigitalTBC Sat, 05 Oct 2019 09:55:09 +0000 Paola Roldan 339740  portfolio next project  Generator - Digital Channels Art Direction, Copywriting, Photography, Creative Concept Website and Marketing Landing PagesI create the design strategy of seasonal marketing campaigns, managing copy, design and photography. Guided by the revenue department and driven by sales performance and targets, I work cross-functionally, balancing the needs of stakeholders and breaking down complex narratives into simple, compelling ideas that speak to our consumers. <img width="629" height="1201" width_o="629" height_o="1201" src_o="https://cortex.persona.co/t/original/i/b1866e90c705508bf925b483251738feabe6ddd97c8cf82e4d95581ec4c4308b/home-mobile.jpg" data-mid="791139" border="0" data-scale="25"/>&nbsp;<img width="1200" height="773" width_o="1200" height_o="773" src_o="https://cortex.persona.co/t/original/i/c3aed30a0edebf1100bd6366d053367365cc069ca2486c007730f708515b61de/homepage.jpg" data-mid="791141" border="0" data-scale="73"/> <img width="3360" height="11930" width_o="3360" height_o="11930" src_o="https://cortex.persona.co/t/original/i/edd492c78cff2cbe62e96ae07b1b8662c4eb5688e7fb8a0915bcb2c764f6370d/Homepage-FULL.jpg" data-mid="791140" border="0" /> &nbsp; Instagram Content Pillars and branding re-design <img width="1342" height="712" width_o="1342" height_o="712" src_o="https://cortex.persona.co/t/original/i/4e96b6dac8edfcf20d9741e32cc558756a980019eedc29c1640671425bc46fb8/instagram1.png" data-mid="792057" border="0" /> <img width="4730" height="2188" width_o="4730" height_o="2188" src_o="https://cortex.persona.co/t/original/i/005623b1904955cde3d672c9c28b0d6a2382223d0f32aedca17b5f2c118ba6b8/instagram-last-week.png" data-mid="792054" border="0" data-scale="100"/> <img width="393" height="698" width_o="393" height_o="698" src_o="https://cortex.persona.co/t/original/i/7ae02eaae4ef2f7224a632140ef843e077dedb03526f8468c81bacde5e729704/ig-profile.png" data-mid="792053" border="0" />  portfolio next project  Generator - Digital Channels Art Direction, Copywriting, Photography, Creative Concept Website and Marketing Landing PagesI... http://paola.works/Generator-F-BTBC Mon, 19 Aug 2019 21:29:33 +0000 Paola Roldan 334805  portfolio next project  Generator F&amp;B outlets Art Direction, Copywriting, Photography, Video, Creative Concept At every Generator Hotel there is a restaurant, bar or boutique cocktail lounge that operates parallel to the hotel but with a separate name and branding. I have been integral to developing a unique approach and brand to each of these F&amp;B concepts across the globe. Managing art direction, design and production across time zones for all branding and marketing collateral. Conceptualising visual narratives, researching design solutions, sourcing talents, commissioning and briefing illustrators and photographers, organising and managing photo shoots to liaising production schedules with printers and advertising suppliers. Hilma, Cocktail bar and Tattoo parlour, Stockholm<img width="2800" height="1937" width_o="2800" height_o="1937" src_o="https://cortex.persona.co/t/original/i/c37bf079f3f0bf3567a9af6d445f8ba0653976356a56a4f42c5ece1b3a0dfa9f/fe612e63500741.5ab2a69490732.jpg" data-mid="763511" border="0" /> <img width="2800" height="1883" width_o="2800" height_o="1883" src_o="https://cortex.persona.co/t/original/i/64bc385963cb2c5991856c002de1d44cbbd92aa11503be5d182e16fa55190b1e/4cd6a263500741.5ab4f73fb64ed.jpg" data-mid="763514" border="0" /> <img width="1764" height="1288" width_o="1764" height_o="1288" src_o="https://cortex.persona.co/t/original/i/84cce71d0f3ecff389cfd2cf0f5e0f663901ef60dd3b92255236e81e35e055cb/a04a4e63500741.5ab4f2ceef416.jpg" data-mid="763510" border="0" /> <img width="2800" height="1907" width_o="2800" height_o="1907" src_o="https://cortex.persona.co/t/original/i/db11853386794735354e1c08f6c948c758ccf8090840fe91a704e7d6c2087a8a/cfb62263500741.5ab2a6948eeea.jpg" data-mid="763517" border="0" /><img width="2800" height="2023" width_o="2800" height_o="2023" src_o="https://cortex.persona.co/t/original/i/081d2343be56823d5928d53fb889ef0e63ec75f089c9f8b99cec497d4ab7da0e/793cbb63500741.5ab4f61d20a86.jpg" data-mid="763515" border="0" data-scale="46"/>&nbsp;.&nbsp;<img width="2800" height="1850" width_o="2800" height_o="1850" src_o="https://cortex.persona.co/t/original/i/7e16eb63ad0d37837014325176bd728eabae0db1a0473641d6f050f3d30ede52/0394b463500741.5acbbe24ce89a.jpg" data-mid="763513" border="0" data-scale="51"/><img width="225" height="225" width_o="225" height_o="225" src_o="https://cortex.persona.co/t/original/i/81dc2dab66e201e75ece4b2ebdbb1a18b7ae534d4a9f169d6a3e6480a38682ee/images.jpg" data-mid="763525" border="0" />&nbsp;.&nbsp;<img width="1242" height="1242" width_o="1242" height_o="1242" src_o="https://cortex.persona.co/t/original/i/e5e98a7dfaf99a54e74d3f0d8158fc5f3f22a19b42b0239867033cd5b6b35168/vintage-market-04.jpg" data-mid="763522" border="0" data-scale="24"/>&nbsp;.&nbsp;<img width="1400" height="975" width_o="1400" height_o="975" src_o="https://cortex.persona.co/t/original/i/109c9a17ab8e3b9162ff421a76ce4e8530d88984905b545f9b80caa49988667f/31701663500741.5ab299f943938.jpg" data-mid="763526" border="0" data-scale="35"/> <img width="600" height="400" width_o="600" height_o="400" src_o="https://cortex.persona.co/t/original/i/ebc3c7b722f9ad4ed35d80ea7375fcf344adc7e507f46c57c5f5a123ecd0a61a/hilma-norrmalmcity-stockholm-4.jpg" data-mid="763527" border="0" data-scale="46"/>&nbsp; &nbsp;&nbsp;<img width="640" height="407" width_o="640" height_o="407" src_o="https://cortex.persona.co/t/original/i/cc934401a8a823fe5a31ce45529136f0fa09584879d08861b5c5ee871be667ef/Tatuering.jpg" data-mid="763521" border="0" data-scale="48"/><img width="2800" height="1883" width_o="2800" height_o="1883" src_o="https://cortex.persona.co/t/original/i/6f2a8a7642305cc42ea79140339a4d5d6c0d3d6e3883dfd9acc21bf6204e7341/_.jpg" data-mid="763509" border="0" /><img width="900" height="694" width_o="900" height_o="694" src_o="https://cortex.persona.co/t/original/i/403d1aeea4204f8397c00ca4c515bedf61df791eb4f00fa22919281452b677ce/hilma.jpg" data-mid="763523" border="0" /><img width="1000" height="1034" width_o="1000" height_o="1034" src_o="https://cortex.persona.co/t/original/i/c73476604bc4960e38dd3bf5527d8083483462647ea238d94521be48a476f254/Foto-2018-09-28-18-42-13.jpg" data-mid="763520" border="0" /><img width="2800" height="1934" width_o="2800" height_o="1934" src_o="https://cortex.persona.co/t/original/i/0b458186a88ec92c3b01c2a52d47a89f10404dc9ece368b9527e2ae2af999d75/ba654a63500741.5acbbe24cf08a.jpg" data-mid="763516" border="0" /><img width="2800" height="2023" width_o="2800" height_o="2023" src_o="https://cortex.persona.co/t/original/i/081d2343be56823d5928d53fb889ef0e63ec75f089c9f8b99cec497d4ab7da0e/793cbb63500741.5ab4f61d20a86.jpg" data-mid="763515" border="0" /> <img width="1920" height="1358" width_o="1920" height_o="1358" src_o="https://cortex.persona.co/t/original/i/1ac3c2ffb0d4d36032ddb9276ada47d7604f6773d256a49ea3c01d0c4e8f9555/fcf0f863500741.5ab4f28397a89.jpg" data-mid="763512" border="0" />Oosterbar - Nightclub &amp; Bar, Amsterdam <img width="3000" height="2311" width_o="3000" height_o="2311" src_o="https://cortex.persona.co/t/original/i/01bb9dac74410d8102af0ea431625eab0e79c79043a6c868af08d09dd5ef2aaa/front.png" data-mid="794040" border="0" /><img width="3000" height="1898" width_o="3000" height_o="1898" src_o="https://cortex.persona.co/t/original/i/7bd995a4e6c3f137e945a41d43790085803c34aa41c6e92c763f1d1d53e69390/front-and-back.png" data-mid="794042" border="0" /><img width="3000" height="1898" width_o="3000" height_o="1898" src_o="https://cortex.persona.co/t/original/i/d41aabb47c1e88fed68a1bdb47e9ac6c6b489deaf53c0494b769014abd2d5a32/inside.png" data-mid="794041" border="0" />Jim &amp; Neesie, Restaurant and Oyster Bar, Miami <img width="3300" height="1961" width_o="3300" height_o="1961" src_o="https://cortex.persona.co/t/original/i/82b0f4fee7e50455953f000830bbb85f1a661ae8f05696d397d0d563067c4f16/jim-neesie.jpg" data-mid="763502" border="0" data-scale="66"/>&nbsp; &nbsp;<img width="1628" height="2122" width_o="1628" height_o="2122" src_o="https://cortex.persona.co/t/original/i/77c95629cb163e5f3f032fa332c60be69fd47212cd178a244e878a3132a98a0f/secondary-logo.jpg" data-mid="763500" border="0" data-scale="30"/> <img width="1200" height="549" width_o="1200" height_o="549" src_o="https://cortex.persona.co/t/original/i/16328ec28e02397447d350bf60e8fff20c02aa72c8f15ea3369ec9ba5f4572f0/jimneesie.jpg" data-mid="763518" border="0" /><img width="3300" height="2028" width_o="3300" height_o="2028" src_o="https://cortex.persona.co/t/original/i/ef07cc16254700f85a1eab77ffec573c7d782a7d1f68436c79fc482ea169b5c7/menu-open.png" data-mid="763504" border="0" /> <img width="1478" height="2342" width_o="1478" height_o="2342" src_o="https://cortex.persona.co/t/original/i/e217463a0a079a30ec9bf733209370f7e3a416ec947e4ed955e98fbaea30702e/menu.png" data-mid="763501" border="0" data-scale="34"/> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="2787" height="2633" width_o="2787" height_o="2633" src_o="https://cortex.persona.co/t/original/i/ccfb2f9647df5647fb7874100d446d7fd236f7ced726c1d2c4920e07c296e0e6/isotype.jpg" data-mid="763508" border="0" data-scale="59"/> Bar bOx, Berlin <img width="3508" height="857" width_o="3508" height_o="857" src_o="https://cortex.persona.co/t/original/i/4c73eeb0a9e5da9847c376ff4a0564a579b65cac01f6b023ca5b8f68a9d70fed/BAR-BOX_LOGO-06.jpg" data-mid="764278" border="0" /> <img width="1400" height="351" width_o="1400" height_o="351" src_o="https://cortex.persona.co/t/original/i/fdbb9959f6746393e09e371f752e14d4c2114184f62c272706a0cfe8a2547f3d/BAR-BOX_LOGO-02.jpg" data-mid="764277" border="0" /> <img width="2800" height="2240" width_o="2800" height_o="2240" src_o="https://cortex.persona.co/t/original/i/0c33e03a7fee8925626109e48227357fc0b8fadb3539006af9b792a3597d8303/business-cards.jpg" data-mid="764274" border="0" data-scale="40"/>  portfolio next project  Generator F&amp;B outlets Art Direction, Copywriting, Photography, Video, Creative Concept At every Generator Hotel there is a... http://paola.works/GeneratorTBC Fri, 09 Aug 2019 16:13:33 +0000 Paola Roldan 333850  portfolio next project  Generator Rebranding Strategy Art Direction, Copywriting, Photography, Creative Concept I set the vision for all creative output for the brand, across all regions while approving and overseeing production. My team works along the Marketing department creating designs for campaigns, advertising, PPC, SEO, SEM, email marketing, social media, partnerships, the website and app. We support the Operations team with all collateral for 15 properties around the world, F&amp;B outlets, events and signage. I work with the Business Development and Interior teams in assets for new properties and refurbishments and support the Revenue, HR and C-suite with executive presentations, internal documents and communications. Easy Jet Magazine Ad <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/cc691caa8e2d5f506095816a4642b581c4a63095d00aaa0bed02118dd7d9210a/Easyjet-magazine_Ad.jpg" data-mid="759252" border="0" /><img width="1200" height="863" width_o="1200" height_o="863" src_o="https://cortex.persona.co/t/original/i/73056c6dd3b4c1abd409660a7627ca41e0631501642b11bd1bfaa68c4de32732/Easyjet-magazine_Ad2.jpg" data-mid="759253" border="0" /> <img width="1574" height="3853" width_o="1574" height_o="3853" src_o="https://cortex.persona.co/t/original/i/e5e4d371e54c517a68e944f98721a5f7b1dd63285fd2f66472472875c9b268f5/do-not-disturb_door_hanger-2.png" data-mid="758064" border="0" data-scale="40"/>&nbsp;.&nbsp;<img width="1574" height="3853" width_o="1574" height_o="3853" src_o="https://cortex.persona.co/t/original/i/c970cbac275434d000b6b94a450c1ff890b282aa467efaa8a39b04099d3aee0c/do-not-disturb_door_hanger-1.png" data-mid="758065" border="0" data-scale="40"/> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/b22c4ff09a9f7f172d31093995548fc51b198703f38e91716cce25baa256033d/generator-carddeck1.jpg" data-mid="759249" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/8abfd9538b8a1c829239e14d69cfc250c34692d7212de9e6a20445cbda05446b/generator-carddeck2.jpg" data-mid="759250" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/4dbefb0e18a71818a3f7be9a89662da97b0f3659bd5daff444d744ee846e485d/generator-carddeck.jpg" data-mid="759248" border="0" />Posters <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/c41ba3da3275ea77a20ff69dfb50d7a279c2940dc08d0941012f1f73f4f7a4c4/poster.jpg" data-mid="759261" border="0" /><img width="1200" height="898" width_o="1200" height_o="898" src_o="https://cortex.persona.co/t/original/i/fcf1362ea89136de3086bf0dc63611db72eb3306f6b5f6ea0dc7d73340423c16/food-posters.jpg" data-mid="759259" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/eca15ba02b79b8dc2559c75a895a61227134c06dedb85fb2f8f99a56d469b941/rometours.jpg" data-mid="759260" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/9d760f7d04fb592b12d9fa55231b1374fcb1b33936bb03eccbc3f9665bb8463d/Yogaposter.jpg" data-mid="759269" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/9acd90eac3b86f2869b4d52856a9caf3d141c8d29dd3f9b0626f41e10e56e3e9/fathersdayflyer.jpg" data-mid="759270" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/6c1976332b742ea129315c9bf19da128ab4ef76306967f55df1f8a27bbc5baff/happyhour-poster.jpg" data-mid="759268" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/73c9dfb4b6af41cd522b1b231dee0b4a76cab16edc0f112d1ddea25acb2e5c51/poster1.jpg" data-mid="759272" border="0" /> Grease proof paper and napkin pattern <img width="1200" height="747" width_o="1200" height_o="747" src_o="https://cortex.persona.co/t/original/i/a6792b3a116bb5be1493b0d74bf74ad9f965935fb98c3c5bfa87f18cd2b2a4e4/Greaseproof-paper.jpg" data-mid="759273" border="0" /> Keycards<img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/06e774f4943ab7774a0b64bd2873b7592220c5bb38c38eb0bc2df4e695c195cf/Room-cards.jpg" data-mid="759271" border="0" /> <img width="849" height="1200" width_o="849" height_o="1200" src_o="https://cortex.persona.co/t/original/i/4f8194fda0556a9bb9930dcc19fed6decebd6265a27ada6f8da5b1818fc2e190/A3poster-LADIES-NIGHT.jpg" data-mid="759346" border="0" data-scale="23"/> &nbsp;<img width="845" height="1200" width_o="845" height_o="1200" src_o="https://cortex.persona.co/t/original/i/3e8cdbde2aa01fff1baa4799876a2eb65cd3b5b2936c8e23d82ba20417836bfa/petanque-poster2.jpg" data-mid="759344" border="0" data-scale="23"/> &nbsp;<img width="848" height="1200" width_o="848" height_o="1200" src_o="https://cortex.persona.co/t/original/i/5eb780c6f1fdeb5015f4be0d75e1e0cee4d6bb8192d0ec8902fd8b2809435d32/petanque-poster.jpg" data-mid="759345" border="0" data-scale="23"/> &nbsp;<img width="853" height="1200" width_o="853" height_o="1200" src_o="https://cortex.persona.co/t/original/i/7f2aa77ac3c824c94e3def5c3205ed3ee720c4044ccb00ee5799aace9f487cd9/Refurbish-Room-poster.jpg" data-mid="759349" border="0" data-scale="23"/> Generator Billboards for rNeed for Speed 2020 - in partnership with EA and Xbox, in-Game Advertising&nbsp; <img width="2500" height="1406" width_o="2500" height_o="1406" src_o="https://cortex.persona.co/t/original/i/49bb9cf77b37d872f75506f27999ac6f8860b7006ee78f9e98892c89bb7acfc6/NFS_Generator_0005.jpg" data-mid="764797" border="0" /><img width="2500" height="1406" width_o="2500" height_o="1406" src_o="https://cortex.persona.co/t/original/i/a5ec400ab0642c4012925bfb5b4a999d91d52faccc309ba59d8ce59d7e68f5f3/NFS_Generator_0001.jpg" data-mid="764794" border="0" /><img width="2500" height="1406" width_o="2500" height_o="1406" src_o="https://cortex.persona.co/t/original/i/8c0b53ec0515cf38fa61f1e6eace8483ddef417c71e69da0174bc6ac09198969/NFS_Generator_0003.jpg" data-mid="764796" border="0" /><img width="2500" height="1406" width_o="2500" height_o="1406" src_o="https://cortex.persona.co/t/original/i/5026c3fe4fe1f15cf19b5390e0dbcb0ac4ec60403e26f1bd1a240d54cadf6ce7/NFS_Generator_0002.jpg" data-mid="764795" border="0" /><img width="2500" height="1406" width_o="2500" height_o="1406" src_o="https://cortex.persona.co/t/original/i/699154802ee1a406a755b402fda998484c9140c069d0d0ed3c0b977c26588324/NFS_Generator_0004.jpg" data-mid="764798" border="0" />  portfolio next project  Generator Rebranding Strategy Art Direction, Copywriting, Photography, Creative Concept I set the vision for all creative output... http://paola.works/Generator-Brand-BooksTBC Thu, 13 Jun 2019 14:44:40 +0000 Paola Roldan 327390  portfolio next project  Generator Brand Books Art Direction, Copywriting, Photography, Creative Concept Ideation of the core books for Generator’s rebrand. From the brand’s tone of voice, to internal company handbooks, I created these books from concept to production, including copy writing, art direction and photography. Brand Book&nbsp; <img width="1200" height="700" width_o="1200" height_o="700" src_o="https://cortex.persona.co/t/original/i/54a2e2db4c2b4634d0f155f7b231ec293bf02f0a565eb0fd56039ce782e0f724/Mockup_HorizontalA5_Brochure_3.jpg" data-mid="726137" border="0" data-scale="47"/>&nbsp;&nbsp; <img width="2400" height="1400" width_o="2400" height_o="1400" src_o="https://cortex.persona.co/t/original/i/7896e54819487c40633ce6ca1b5b47de2ed874610c773bc3b86ae6c31add1f65/Mockup_HorizontalA5_Brochure_4.jpg" data-mid="726138" border="0" data-scale="47"/><img width="2400" height="1400" width_o="2400" height_o="1400" src_o="https://cortex.persona.co/t/original/i/e0c6a32f5db9d2b5f0db113457af787175473cdd4c395ff25dd822cc73b94ab1/Mockup_HorizontalA5_Brochure_5.jpg" data-mid="726136" border="0" data-scale="98"/> Partnership Decks &amp; Pitches <img width="2400" height="1400" width_o="2400" height_o="1400" src_o="https://cortex.persona.co/t/original/i/a12e732c3a0e88f002193bff14e7ee198d2095ea95920fd7b0d4015155ec73fd/Mockup_HorizontalA5_Brochure_0.jpg" data-mid="726157" border="0" data-scale="98"/> <img width="2400" height="1400" width_o="2400" height_o="1400" src_o="https://cortex.persona.co/t/original/i/b4982fd17971be02bc80537c63a9d872c9e6fd9c0ef830fd5fe5fdeefb74906f/Mockup_HorizontalA5_Brochure_000.jpg" data-mid="726158" border="0" data-scale="47"/>&nbsp;.&nbsp;<img width="2400" height="1400" width_o="2400" height_o="1400" src_o="https://cortex.persona.co/t/original/i/ed90b8d319ffac6c6c99f8191106fb479e04c026a94c369edc30440eed5dcb60/Mockup_HorizontalA5_Brochure_00.jpg" data-mid="726159" border="0" data-scale="47"/> Generator Property Book - Spaces for Private Hire<img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/7b18263cb7a87a65de1d3748e8b17ca75179fd3c5661d0bf6048f6107494ac98/IMG_8669.JPG" data-mid="726142" border="0" data-scale="47"/>&nbsp;.&nbsp;<img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/d8309c7d0e119e8d3376aba7fa23e0d35539724a295ace16dfd45391dd348393/IMG_8671.JPG" data-mid="726140" border="0" data-scale="47"/> <img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/60b6393f2e450e4e62cc43e1c8bfc5a64f3d8d98a41aed34ef2bc391fc68a412/IMG_8672.JPG" data-mid="726141" border="0" data-scale="47"/>&nbsp;. &nbsp;<img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/5d46eb41b78c48945aa1c2efb3df4854d4aaf2360becfdac55601e72aa4e124e/IMG_8673.JPG" data-mid="726143" border="0" data-scale="47"/> Consumer and trade materials <img width="1200" height="1349" width_o="1200" height_o="1349" src_o="https://cortex.persona.co/t/original/i/9f7fcccfbd71fec8b560c0a0b85eb54d61e0e1ad1aa52113f0ee959fae6c5421/IMG_8676.JPG" data-mid="726147" border="0" data-scale="49"/>&nbsp;.&nbsp;<img width="1200" height="1349" width_o="1200" height_o="1349" src_o="https://cortex.persona.co/t/original/i/bf3f5afe2899653d54bcdd8fa6905a5167c1afbbc8fc24ca654bebd7a465d8f4/IMG_8677.JPG" data-mid="726150" border="0" data-scale="49"/> Global handbook&nbsp;(Internal) <img width="1200" height="730" width_o="1200" height_o="730" src_o="https://cortex.persona.co/t/original/i/b633d2fa3a5f98e19814e78532e28ee13c6b4362608662775e64457cef308f8e/Mock-up_Brochure_A5_1.jpg" data-mid="726151" border="0" data-scale="47"/>&nbsp;&nbsp;<img width="2300" height="1400" width_o="2300" height_o="1400" src_o="https://cortex.persona.co/t/original/i/5bd1197d8b54406a909f357cd6fc492594edf5d1dd5867e19dc9e58df291e704/Mock-up_Brochure_A5_2.jpg" data-mid="726153" border="0" data-scale="47"/><img width="1200" height="730" width_o="1200" height_o="730" src_o="https://cortex.persona.co/t/original/i/44a08c92689acbf9aa9e0faa029eeb112b4a26ad0cf51bde0277eafaff6dd89a/Mock-up_Brochure_A5_3.jpg" data-mid="726152" border="0" data-scale="47"/>&nbsp;.&nbsp;<img width="2300" height="1400" width_o="2300" height_o="1400" src_o="https://cortex.persona.co/t/original/i/e16a276025b8b8b9175ddd1918e58cdbdc0388a1cd5186c8116d2eac281e706a/Mock-up_Brochure_A5_4.jpg" data-mid="726154" border="0" data-scale="47"/>  portfolio next project  Generator Brand Books Art Direction, Copywriting, Photography, Creative Concept Ideation of the core books for Generator’s... http://paola.works/GenFriends-AppTBC Wed, 12 Jun 2019 20:59:21 +0000 Paola Roldan 327327  portfolio next project  Gen Friends App Art Direction, Development, Marketing Strategy and Promotion of the App <img width="1756" height="3074" width_o="1756" height_o="3074" src_o="https://cortex.persona.co/t/original/i/04fd0e45372bec2829619a920c62844d0b9a4c3cfb2199d41b7df8e51b74688d/scr5-300dpi-FILL-PHONE-copy.png" data-mid="725684" border="0" data-scale="40"/><img width="1878" height="2953" width_o="1878" height_o="2953" src_o="https://cortex.persona.co/t/original/i/8a52922f26b868111e12dc83dc8582239a0d61d017caddbcd6bd86614cbea3de/scr1-300dpiwebrestored.png" data-mid="725682" border="0" data-scale="48"/> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/b5d04b4e95456256f5b6e8467e9b4f1e9a8490596d54076312f9ea04e4ff0a11/Half_Page_Flyer_Mockup_03.jpg" data-mid="725935" border="0" /><img width="3811" height="1754" width_o="3811" height_o="1754" src_o="https://cortex.persona.co/t/original/i/a1dbaa31a346f38659a5ae2501bf0c6eda07411478cab35d2074a0d038260655/App-Posters.jpg" data-mid="725934" border="0" /><img width="3192" height="1153" width_o="3192" height_o="1153" src_o="https://cortex.persona.co/t/original/i/a91a32ad9d5a918edbe49091a6016f2e132a7e8428af6129a9a6148035a9f557/Appstore.jpg" data-mid="725933" border="0" /> <img width="1860" height="3343" width_o="1860" height_o="3343" src_o="https://cortex.persona.co/t/original/i/c408b89cc0b3bd768e24e611d69ac88358f43bb93db8894c3b24bcc41062ecd7/scr4-300dpi-copy.png" data-mid="725685" border="0" data-scale="38"/><img width="632" height="1230" width_o="632" height_o="1230" src_o="https://cortex.persona.co/t/original/i/7cb4580a5d1151723f4763f291d2ee0991b2936e3012448b16a5b0fd825d29ba/Screen-3.png" data-mid="725940" border="0" data-scale="32"/> <img width="300" height="602" width_o="300" height_o="602" src_o="https://cortex.persona.co/t/original/i/3165b1d1a2c9879334e67369b112e9a607d060b5f132cce1400a8b55799dae3e/Screen-groups.png" data-mid="725936" border="0" />&nbsp;<img width="298" height="606" width_o="298" height_o="606" src_o="https://cortex.persona.co/t/original/i/50e4378f4ecad3086a7a03cb8ac973b09320589727ea5b030d35007669d11794/Screen-Match.png" data-mid="725938" border="0" />&nbsp;<img width="300" height="602" width_o="300" height_o="602" src_o="https://cortex.persona.co/t/original/i/373748bc47dc60ad6697ae2e50049ff1ae0ad810d62a4fef48547745e7bbb8ff/Screen-swipe.png" data-mid="725939" border="0" />  portfolio next project  Gen Friends App Art Direction, Development, Marketing Strategy and Promotion of the App &nbsp;&nbsp; http://paola.works/Contiki-CommuteTBC Mon, 16 Apr 2018 19:35:05 +0000 Paola Roldan 265109  portfolio next project  Contiki Commute Brand Awareness and prospecting campaign This campaign came as a strategic solution to Millenial’s first and biggest obstacle to travel: no savings or disposable income to spend on travelling. By analysing Millenials’ budget and spending habits, we realised that the second biggest expense is commute. The average rail fare has gone up 3.4 times and those living in London can even expect to pay £240 a month, spending a considerable part of their income on just getting to and from work. With this campaign, Contiki resolves to pay for a month’s commute so they can put it towards a Contiki tour. I created an infographic that went through key PR channels as well as a landing page that received all the traffic from the campaign. Some of the collateral was a mock-up train ticket to explain the details of the campaign that was handed at train stations through out London. &nbsp; &nbsp; &nbsp; <img width="1080" height="648" width_o="1080" height_o="648" src_o="https://cortex.persona.co/t/original/i/c7f1f6f66dbbc7b74de971e2dacaf9b3db481c511a78ef5a1c0acfb4474e2cbc/MiniLapTop.png" data-mid="420857" border="0" /> <img width="3300" height="9444" width_o="3300" height_o="9444" src_o="https://cortex.persona.co/t/original/i/327f50a96825790beba3e9b905ede5f1cdb87ddeb52332c96cec74ff35fbe673/infograph.jpg" data-mid="420859" border="0" />  portfolio next project  Contiki Commute Brand Awareness and prospecting campaign This campaign came as a strategic solution to Millenial’s first and... http://paola.works/Contiki-PartnershipsTBC Mon, 16 Apr 2018 13:57:10 +0000 Paola Roldan 265026  portfolio next project  Contiki partnerships At&nbsp;Contiki&nbsp;I produced creative concepts for online and offline campaigns for B2B partnerships including but not limited to: Tinder, American Tourister, National Student, Curzon Cinemas and Cosmopolitan. Some key success from these campaigns were data capture, and prospecting new customers, brand awareness and partnering with similar lifestyle brands to achieve commercial success for both parties. Tinder &nbsp; &nbsp;<img width="1400" height="1800" width_o="1400" height_o="1800" src_o="https://cortex.persona.co/t/original/i/8f218fec20292f2144e571ec8dfd0af4fb06926dd903bf31e31d64597701fc6a/tinder-Iphone.jpg" data-mid="420808" border="0" data-scale="49"/>&nbsp;&nbsp;<img width="1400" height="1800" width_o="1400" height_o="1800" src_o="https://cortex.persona.co/t/original/i/f19e8e790b640a79b6a0a0e7624548c7db2c7b6b20398b4a66a02fb52b6ee3b7/Tinder-advert.jpg" data-mid="420810" border="0" data-scale="49"/> <img width="1080" height="648" width_o="1080" height_o="648" src_o="https://cortex.persona.co/t/original/i/367c33d02fff0094dc1de32af0f9eaaf311824de0299ff2d5035048949d4fde4/Tinder-laptop.png" data-mid="420809" border="0" /> National Student print <img width="1008" height="756" width_o="1008" height_o="756" src_o="https://cortex.persona.co/t/original/i/2de3e3dd8ccc8c93d30b129ed31dd0c97440d768ac0327e8b2498389a6f40458/NationalStudent.jpeg" data-mid="450764" border="0" /><img width="1134" height="851" width_o="1134" height_o="851" src_o="https://cortex.persona.co/t/original/i/c2c8ab69106627fef3840dd87a735596c8bf91980f1284867ed883f38722b4a8/NationalStudent1.jpeg" data-mid="450763" border="0" />Site takeover <img width="810" height="486" width_o="810" height_o="486" src_o="https://cortex.persona.co/t/original/i/72419cda50540cf1cdc3a4fb7e599a84b8d5449ee106a3c592d8ee5ac63a7537/National-Student-site-takeover.png" data-mid="450767" border="0" />Email Activation &nbsp;&nbsp;<img width="1500" height="1675" width_o="1500" height_o="1675" src_o="https://cortex.persona.co/t/original/i/455dca513575bb3fa3300c68f9dba79332d637b918e5bf44c0571211dc2b7645/email1.png" data-mid="450779" border="0" data-scale="48"/>&nbsp; &nbsp;<img width="900" height="1007" width_o="900" height_o="1007" src_o="https://cortex.persona.co/t/original/i/7aaa5e222b39323158eac1a790ec122a43bef075f270c983af75e14e78720183/Email2.jpg" data-mid="450775" border="0" data-scale="48"/> Lean on Pete - Curzon Cinemas <img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/ba0750b45adaf5a5de62e44d04f172a35dd9e3fe5a00e86d2d3111203fad266e/leanonpete-LP.png" data-mid="450802" border="0" /><img width="1400" height="1800" width_o="1400" height_o="1800" src_o="https://cortex.persona.co/t/original/i/943964077bc98154d2f9dda58c8d88007995e09af449a0009f2ecf06e86b7afe/Lean-On-Pete-Iphone.png" data-mid="450800" border="0" data-scale="37"/><img width="1512" height="1134" width_o="1512" height_o="1134" src_o="https://cortex.persona.co/t/original/i/984e1edd524681b6c1b7f45c1fd850fe43dd65441b1980f92fec3ec25358eda1/Lean-On-Pete-Billboard.jpeg" data-mid="450801" border="0" data-scale="62"/>  portfolio next project  Contiki partnerships At&nbsp;Contiki&nbsp;I produced creative concepts for online and offline campaigns for B2B partnerships... http://paola.works/Integrated-Marketing-CampaignsTBC Mon, 16 Apr 2018 11:39:34 +0000 Paola Roldan 265000  portfolio next project  Contiki integrated marketing campaigns Contiki is a leading youth travel brand operating in Europe, Asia, Australia, New Zealand, North and South America. Working closely with the E-commerce, SEO and Content teams, I design and produce digital marketing campaigns across different touch points. I design regional landing pages for customers who are searching on destination based travel. I monitor conversion and website performance, working across other teams in the business to make sure these pages are always converting and up to date. Along with responsive landing pages, I create HTML, static and social banners; and other content-led marketing initiatives that drive traffic to these pages. &nbsp; &nbsp;<img width="1600" height="1000" width_o="1600" height_o="1000" src_o="https://cortex.persona.co/t/original/i/aa7af9595f87ba9fb7dd1d9607f3ca86015fd4787f6b69507b100c77f826f519/Europe-Summer.png" data-mid="420696" border="0" /> <img width="1600" height="1000" width_o="1600" height_o="1000" src_o="https://cortex.persona.co/t/original/i/0adcbcd7a258cf4a61ba3e2638e99901858e95ddaa6784ec6104b6e4ee1cfaf6/ASIA-SUITE.png" data-mid="421273" border="0" /><img width="1600" height="1000" width_o="1600" height_o="1000" src_o="https://cortex.persona.co/t/original/i/11234594165b18b7dd44dcca4b6ea49d6fe73b05e22205f2770adc7d8e92c20c/Canada-suite.png" data-mid="421303" border="0" /> <img width="1600" height="1000" width_o="1600" height_o="1000" src_o="https://cortex.persona.co/t/original/i/e277579ebe03cbdeef3ba42e1c16666085b26e98be848fa2186019212ed3ad1f/winter-suite.png" data-mid="421637" border="0" />  portfolio next project  Contiki integrated marketing campaigns Contiki is a leading youth travel brand operating in Europe, Asia, Australia, New... http://paola.works/European-City-MapsTBC Sun, 15 Apr 2018 11:06:39 +0000 Paola Roldan 264764  portfolio next project  European City Maps editorial, branding strategy Project to redesign the European City Maps that are hand delivered to all our travelleres in each city they visit. Using iconic, recognisable landmarks all simplified to linear icons to effectively communicate about each destination, as a branding strategy and solution to modernise on-road collateral. Apart from making information more articulate and easy to find, the redesign focused on separating each region by colour, to create a collection of maps once travellers finish their trip in Europe that is also a keepsake. I also created a pattern design with all the city landmark icons to use as background.<img width="1500" height="1125" width_o="1500" height_o="1125" src_o="https://cortex.persona.co/t/original/i/3317bb449ea1bb4be0389083b107726c89b13830f966ef08ede74ad6f162a8e9/Back_Cover_Top.jpg" data-mid="419692" border="0" data-scale="100"/><img width="1500" height="1125" width_o="1500" height_o="1125" src_o="https://cortex.persona.co/t/original/i/247a6a41242f4fb937b14d8a68e3e5ab7f6a2a42aabd7c0c08025c408ed3d240/Opened_Right.jpg" data-mid="419696" border="0" /> <img width="1489" height="1104" width_o="1489" height_o="1104" src_o="https://cortex.persona.co/t/original/i/939930302d492e7de0df987d40d95f49621bb9f7425092514a8cecb57341a929/O73VD41.jpg" data-mid="419774" border="0" /> <img width="1200" height="1416" width_o="1200" height_o="1416" src_o="https://cortex.persona.co/t/original/i/479bace3ca63287994265880308ececc2c3842baf7a8f25e7afd2f5d6cd2c0c0/map-covers.jpg" data-mid="419775" border="0" />  portfolio next project  European City Maps editorial, branding strategy Project to redesign the European City Maps that are hand delivered to all our...