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Generator F&B outlets
Art Direction, Copywriting, Photography, Video, Creative ConceptAt every Generator Hotel there is a restaurant, bar or boutique cocktail lounge that operates parallel to the hotel but with a separate name and branding. I have been integral to developing a unique approach and brand to each of these F&B concepts across the globe. Managing art direction, design and production across time zones for all branding and marketing collateral. Conceptualising visual narratives, researching design solutions, sourcing talents, commissioning and briefing illustrators and photographers, organising and managing photo shoots to liaising production schedules with printers and advertising suppliers.
Hilma, Cocktail bar and Tattoo parlour, Stockholm
Oosterbar - Nightclub & Bar, Amsterdam
Jim & Neesie, Restaurant and Oyster Bar, Miami
Bar bOx, Berlin