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Generator - Digital Channels
Art Direction, Copywriting, Photography, Creative ConceptWebsite and Marketing Landing Pages
I create the design strategy of seasonal marketing campaigns, managing copy, design and photography.
Guided by the revenue department and driven by sales performance and targets, I work cross-functionally, balancing the needs of stakeholders and breaking down complex narratives into simple, compelling ideas that speak to our consumers.
Instagram Content Pillars and branding re-design