European City Maps
editorial, branding strategy Project to redesign the European City Maps that are hand delivered to all our travelleres in each city they visit. Using iconic, recognisable landmarks all simplified to linear icons to effectively communicate about each destination, as a branding strategy and solution to modernise on-road collateral. Apart from making information more articulate and easy to find, the redesign focused on separating each region by colour, to create a collection of maps once travellers finish their trip in Europe that is also a keepsake. I also created a pattern design with all the city landmark icons to use as background.