Contiki

multi-channel digital marketing campaigns

Contiki is a leading youth travel brand operating in Europe, Asia, Australia, New Zealand, North and South America. Working closely with the E-commerce, SEO and Content teams, I design and produce digital marketing campaigns across different touch points.

I create a series of engaging multi-channel marketing campaigns for segmented customer groups like solo travellers, students, and Antipodeans. Going after emerging markets means being reactive, constantly updating landing pages, A/B testing and creating marketing collateral to drive traffic.