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Contiki Commute

Brand Awareness and prospecting campaign

This campaign came as a strategic solution to Millenial’s first and biggest obstacle to travel: no savings or disposable income to spend on travelling. By analysing Millenials’ budget and spending habits, we realised that the second biggest expense is commute. The average rail fare has gone up 3.4 times and those living in London can even expect to pay £240 a month, spending a considerable part of their income on just getting to and from work. With this campaign, Contiki resolves to pay for a month’s commute so they can put it towards a Contiki tour. I created an infographic that went through key PR channels as well as a landing page that received all the traffic from the campaign. Some of the collateral was a mock-up train ticket to explain the details of the campaign that was handed at train stations through out London.